Marketing

Fancams Marketing

Cardboard Cutouts 2.0 – a unique opportunity

We launched our first Fancam of a cutout activation yesterday and the fan engagement numbers have been crazy! This post will explain why this was predictable, why it's replicable and how teams and sponsors can take advantage of one of the unique opportunities presented by…

Tinus Le RouxAugust 26, 2020

Marketing Technology

Fill your stadium – digitally.

We absolutely loved the Bundesliga activation that saw thousands of fans pay to have a cutout of themselves placed in their venue. It's original, fans loved it, and the earned media value must have been even more than the club hoped for in their wildest…

Tinus Le RouxMay 27, 2020

Marketing

Take your fans Behind the Scenes in 360º

Looking for engaging content for your fans, in a time where everyone is sorely lacking NEW content? We've got you covered with Fancam's Behind the Scenes 360 Spins.

Rachel GoodgerMay 27, 2020

Attention Economy Long Reads Marketing

The Attention Economy explained

CEO Tinus le Roux recently published an article on the Attention Economy that has received some great feedback from industry experts. You're invited to read the whole article here, but we include an excerpt and a couple of comments as a short teaser below... …

Tinus Le RouxJanuary 16, 2016

Attention Economy featured Long Reads Marketing

Understanding Selfies

In the past six months I have been in several meetings at international brands where I was told: "selfies will be a major part of our brand strategy for 2015". Every time I made a point to ask why. Every time this seemingly simple question was met…

Tinus Le RouxJanuary 19, 2015

Company news featured Marketing

1.8 million branded selfies

2014 was a great year for Fancam in College Football. By capturing 1.8 millions fans on behalf of 4 brands we essentially generated 1.8 million branded selfies in 14 weeks. Beyond the staggering numbers what was most exciting about 2014 was the quality of the brands…