Long Reads

The Attention Economy explained

CEO Tinus le Roux recently published an article on the Attention Economy that has received some great feedback from industry experts. You're invited to read the whole article here, but we include an excerpt and a couple of comments as a short teaser below... …

Tinus Le RouxJanuary 16, 2016

Attention Economy Long Reads

Digital vs Television – a thought experiment

The 2014 American College Football season was a breakthrough season for Fancam in more ways than one. The scale, frequency and consistency of activations created a unique opportunity for some fascinating statistical analysis. What works better for promotion? Twitter or Facebook? (my personal favorite) What effect…

Tinus Le RouxJanuary 19, 2015

Attention Economy featured Long Reads Marketing

Understanding Selfies

In the past six months I have been in several meetings at international brands where I was told: "selfies will be a major part of our brand strategy for 2015". Every time I made a point to ask why. Every time this seemingly simple question was met…

Tinus Le RouxJanuary 19, 2015

The Attention Economy explained

Digital vs Television – a thought experiment

Understanding Selfies

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