The effect of capturing multiple games on engagement results
I remember it well. It was back in 2010, the week after we created our first Fancam and I was sitting in a boardroom showing off the new breakthrough… After the oohs and aahs settled down, one of the more accomplished attendees offered an assessment: “This is very cool and your engagement numbers are amazing, […]
Bud Light CityCam – The highest resolution image of San Francisco
With the NFL Playoffs over and everyone looking toward the big game in San Francisco, FanCam is collaborating with Bud Light to create an innovative new way for football fans to experience the Super Bowl 50 host city: Bud Light CityCam. Beginning today, users can zoom around the Bay Area in never-before-seen detail and, as […]
Understanding Selfies
In the past six months I have been in several meetings at international brands where I was told: “selfies will be a major part of our brand strategy for 2015”. Every time I made a point to ask why. Every time this seemingly simple question was met with blank stares and uncomfortable silence. It could be that […]
1.8 million branded selfies
2014 was a great year for Fancam in College Football. By capturing 1.8 millions fans on behalf of 4 brands we essentially generated 1.8 million branded selfies in 14 weeks. Beyond the staggering numbers what was most exciting about 2014 was the quality of the brands involved and the ways in which they used the technology […]
Cavs home opener – a showcase in marketing
On October 30th the Cleveland Cavaliers hosted probably the most significant home opener in recent NBA history. The return of Akron’s prodigal son, Lebron James, saw Cleveland pull out all the stops and the stars descended on Quicken Loans Arena in a frenzy of anticipation. While Spike Lee, Usher and Justin Bieber simply had to jump […]